55.000 Visitors at the Beauty Düsseldorf in 2016

Beauty is always in demand – as proven by Beauty Düsseldorf which just closed last week. This Leading International Trade Fair for Cosmetics, Foot, Nail, Wellness and Spa delighted exhibitors and visitors alike, thereby confirming its leading position as a trend forum in this sector. Over three days a total of 1,500 exhibitors and brands presented themselves in four halls of the Düsseldorf Exhibition Centre. “Beauty Düsseldorf has firmly established itself as the leading event in service cosmetics. This is not least due to Düsseldorf’s comprehensive training and further training programme with a depth and variety offered nowhere else. This line-up once again convinced 55,000 visitors,” said Joachim Schäfer, Managing Director at Messe Düsseldorf GmbH.

Kryolan was present not only with a large stand and educational stage but also with its own laboratory. Visitors were able to get an insight on how production works for Lipstick Sheer. On Kryolan’s own stage Paul Merchant, head of make-up UK showcased the Spring Summer Trendlook 2016 (Prints & Colors and Lines & Strokes) live on stage. Jos Brands, head of education showed a beautiful airbrush make-up using the Kryolan Nebula colors.

The next Beauty Düsseldorf will be held from Friday, 31 March to Sunday, 2 April 2017. Running in parallel with this is TOP HAIR DÜSSELDORF Saturday, 1 to Sunday, 2 April 2017 as well as the make-up artist design show from Saturday, 1 to Sunday, 2 April 2017.
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At Kryolan, we make make-up. But not like anybody else. Because unlike everybody else, we actually make our make-up. We‘ve done it our own way for 70 years and three generations. We think of it. We manufacture it. Formulate it and love it into existence. There is only one real professional make-up maker. There is only one Kryolan.
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