Products in Focus
So, in today’s world we open our reach to all make-up lovers and we listen. The Natural Series was shaped by what we see and hear in make-up chairs every day, clients and artists asking smarter questions, expecting more transparency, and wanting formulas that feel as good on the skin as they look under any light. This isn’t a trend pivot. It’s a strategic evolution of professional make-up, created to meet modern expectations without lowering our standards. Why Kryolan Created the Natural Series?
In developing a range made from ingredients of natural origin we knew that it needed to perform to our own standards of excellence. That’s why we waited and spent our time perfecting the formulas and meticulously selecting ingredients so we could deliver a natural line that conscious consumers wanted, and professional make-up artists could rely on.
At Kryolan your expectations matter to us. Professional artists are working with a wider range of skin needs and personal preferences than ever before. Consumers, too, are learning to read INCI lists, asking about ingredient origin, and choosing products that align with their values.
So, the question became, can we create a more conscious complexion range that still behaves like a Kryolan product?
The Natural Series was developed with ingredients of natural origin at its core across the range, without losing the finish, wear, blendability, and shade logic that professionals require. It’s designed to feel modern, but it’s grounded in what matters: formula quality, reliability, and clarity. Let’s be direct “natural” only means something to us if it also means it works. Professional make-up isn’t tested in gentle conditions. It needs to hold up under heat, long days, close-ups, and constant movement. It needs to blend quickly, layer cleanly, and stay consistent from first application to final touch-up.
That’s why every formula in the Natural Series was developed to deliver the fundamentals Kryolan artists won’t compromise on:
• Skin-like textures that apply quickly and evenly
• Buildable coverage you can control in real time
• Finishes that look correct in natural light and on camera
• Compatibility across products for a complete base routine
In other words: it’s not “natural instead of professional.” It’s natural, developed to professional expectations.
The Natural Series was built the way we build products for artists: by starting with the real working requirements and engineering the formula around them.
Texture options are deliberate. In a professional kit, you don’t carry multiple foundations for the same look, you carry multiple textures to handle different skin types, environments, and application styles. That’s why the Natural Series offers Natural Fluid Foundation, Natural Cream Foundation, and Natural Stick Foundation plus a matching Natural Concealer and Natural Finish Powder.
Shade logic is professional. Each foundation and the concealer are available in 20 shades, designed across olive, pink, yellow, and neutral undertones to support accurate matching, and seamless mixing, the way artists actually work.
Layering is built in. The foundations pair cleanly with the Natural Concealer, and the Natural Finish Powder is designed to set and mattify without disrupting the base, so you can keep the complexion looking smooth, balanced, and durable.
And because complexion products sit on the skin all day, the range also focuses on modern skin comfort. The Natural Series is positioned around antioxidant care and protection-minded actives that support the look of skin in challenging environments such as pollution exposure. It’s color cosmetics that are skin care led.
That matters, high performing products that have built in actives. Professional make-up artists, if working with clients who prefer more conscious options or you simply want high-performance complexion staples with ingredients of natural origin, this range is designed to fit straight into a working kit. Multiple textures let you adapt quickly; consistent undertones make shade matching faster and the finishes are created to look correct both in real life and under scrutiny.
Conscious consumers who want professional reliability, if you love a natural-looking base but don’t want trial-and-error performance, Kryolan Natural gives pro-level control: buildable coverage, wearable finishes, and formulas designed to layer without heaviness. The Natural Stick Foundation format is especially practical for on-the-go touch-ups, while the Natural Fluid Foundation is ideal for that “your skin, but refined” effect.
In short, this series is for anyone who wants a complexion routine that’s intentional about finish, shade, wear, and ingredient choices, without needing to compromise on results. It’s for conscious consumers who want ingredients of natural origin, developed to professional standards across a complete, compatible complexion system. If you’ve ever felt sceptical about whether “natural” can truly perform like professional make-up, you’re not alone and that’s exactly why we created this range.
